The Ebb and Flow of Traffic
Here’s a chart of recent traffic at KidPub. Keeping in mind that our audience is under the age of 15, what day of the week would you expect those peaks to fall on?
You’d think that we would see a nice little peak on Saturday and Sunday, trailing off as the kids went back to school for the week.
You’d be wrong. The peak traffic day for KidPub is Wednesday, and it’s been that way for years. Our lowest traffic day of the week is Saturday. I’ve never quite figured out why this happens, but you can practically set your clock by it. Is it that homework is lighter in the middle of the week? Are the TV shows less enticing? I’ve asked my members in the past bu haven’t come up with anything conclusive.
Because it’s so regular, I plan around it. I tend to send press releases out on Wednesdays so that visitors from the press will see a very active site. I try to do maintenance tasks and upgrades on weekends when I know that traffic will be lighter. It’s the Rhythm of KidPub.